Rockstar & Harley-Davidson announce exclusive partnership during 110th anniversary year

2013 marks the 110th anniversary of Harley-Davidson, the world famous motorcycle manufacturer and lifestyle brand. Rockstar is excited to announce an exclusive partnership with Harley-Davidson to commemorate the monumental occasion.

Three main events throughout the year will showcase the partnership: Daytona Bike Week, March 9-16, Sturgis Motorcycle Rally, August 3-10 and Milwaukee Bike Rally, August 8-September 1. Milwaukee, the home of Harley-Davidson, will play host to the biggest party of the 110th anniversary tour including a performance by legendary musician and ‘American Badass,’ Kid Rock.

Both brands, Rockstar Energy Drink and Harley-Davidson have created four special edition motorcycles that will be given away to fans throughout the year through both Rockstar Energy Drink and Harley-Davidson social channels. 

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Tags: harley-davidson, rockstar model

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