Rockstar & Harley-Davidson announce exclusive partnership during 110th anniversary year

2013 marks the 110th anniversary of Harley-Davidson, the world famous motorcycle manufacturer and lifestyle brand. Rockstar is excited to announce an exclusive partnership with Harley-Davidson to commemorate the monumental occasion.

Three main events throughout the year will showcase the partnership: Daytona Bike Week, March 9-16, Sturgis Motorcycle Rally, August 3-10 and Milwaukee Bike Rally, August 8-September 1. Milwaukee, the home of Harley-Davidson, will play host to the biggest party of the 110th anniversary tour including a performance by legendary musician and ‘American Badass,’ Kid Rock.

Both brands, Rockstar Energy Drink and Harley-Davidson have created four special edition motorcycles that will be given away to fans throughout the year through both Rockstar Energy Drink and Harley-Davidson social channels. 

For more info go to: http://www.h-d.com/110

Tags: harley-davidson, rockstar model

Rockstar Sparkling Energy

Social Feed

3 hours ago: One week left to enter to #win this limited edition #InkedUpTour can set! All you have to do is visit http://www.inkedupworldtour.com and vote for your... see full story

1 day ago: The 2014 #Endurocross season comes down to the final round tonight in Ontario, CA! @JCRHonda @coltonHAAKER #motocross http://t.co/HjLiq3BMXF see full story

1 day ago: The 2014 #Endurocross season comes down to the final round tonight in Ontario, CA! JCR/Honda's Colton Haaker currently sits 2nd… but nothing is final... see full story

1 day ago: White Out. @ChristyPrior Photo: Chip Proulx #snowboarding http://t.co/sOaDopinqw see full story

1 day ago: White Out. Christy Prior | Photo: Chip Proulx see full story

2 days ago: .@neonboho's playful Maui tour: http://t.co/DfIPsPCrTQ #GoPro #surfing see full story