This Privacy Policy constitutes an integral part of the Terms & Conditions that govern your use of the website (“Site”), which is owned and operated by Rockstar, Inc. (“Rockstar”). This Privacy Policy also constitutes part of the terms and conditions (such as official rules) that govern your participation in any and all online and offline activities sponsored by Rockstar (each, a “Rockstar Sponsored Event”).Rockstar respects your online privacy. This Privacy Policy informs you of what information we may collect from or about you on our Site, how we may use such information, and your rights and choices regarding our use of your information. PLEASE READ THIS PRIVACY POLICY CAREFULLY BEFORE USING OUR SITE. By using our Site or participating in a Rockstar Sponsored Event, you acknowledge that you have read this Privacy Policy, and agree to be bound by it. If you do not agree to any of the terms contained in this Privacy Policy, please refrain from using our Site or disclosing personal information on our Site or participating in any Rockstar Sponsored Event.Notice to California Residents – Your California Privacy Rights. We may share customer information with non-affiliated parties so that they may offer, market and advertise products and services directly to our customers. Pursuant to California Civil Code Section 1798.83, you may opt out of having your personal information shared with third parties at no charge by sending us an email at which must include your request, including your name, phone number, and email address. You may also request any information concerning you previously disclosed by Rockstar by sending an email to which must include the same information. Please note that Rockstar is not required to respond to such requests regarding disclosed information more than once in a calendar year, nor are we required to respond to any request which is not sent to the email address designated above. 

(a) Personal Information. This refers to your personally identifiable information, which may include your first and last name, telephone number, cellular number, text number, email address, social media account information for Instagram, Twitter, Facebook, or mailing address (as defined below). Many areas and features on our Site do not require registration and may be accessed by you without having to disclose any Personal Information. However, to the extent you voluntarily provide your Personal Information to us, we collect such information. For example, we collect Personal Information from you: (i) when you register to become a member on our Site; (ii) when you register to participate in a Rockstar Sponsored Event; (iii) when you join our electronic mailing list.(b) Aggregate and Anonymous Information. This refers to any information that does not identify you individually. For example, we collect aggregate various traffic data regarding our Site. We may also combine “User Activity Information” (as described below) about you and other users of our Site to generate aggregate information that reflects activities, habits, preferences, interests, etc. about our users as a group. In addition, we may take Personal Information and make it non-personally identifiable, such as by aggregating your information with information about other individuals, or by removing personally-identifiable elements (such as names) so as to anonymize your information.(c) User Activity Information. This refers to information we collect about user activities on our Site. For example, our Site servers automatically collect and log clickstream data for all visitors to our Site, such as IP addresses, page requests, pages visited, content viewed, clicks and search queries made, etc. We also use cookies and web beacons to collect user activity information on our Site.To the extent we use User Activity Information in a manner that identifies a specific user individually, it will be treated as Personal Information. Otherwise, User Activity Information will be treated as Aggregate and Anonymous Information.

Rockstar uses information collected from and/or about our users and customers to improve our products and services, to improve the pages and content of our Site, to administer and maintain operations of our Site, to manage relationships with our users and customers, to offer, market and advertise products and services to our users and customers, and to conduct market research and analysis.(a) For Marketing and Advertising Purposes. We may use your Personal Information and/or User Activity Information to offer, market and advertise to you, on our Site and/or via email, our and/or third-party products and services that may be of interest to you.(b) For Market Research Purposes. We may use Aggregate and Anonymous Information (including such information derived from Personal Information and User Activity Information) to conduct market research and analysis for ourselves as well as for our sponsors and business partners.

(a) Disclosure to Non-Affiliates for Direct Marketing/Advertising Purposes. We do not share your Personal Information with non-affiliated third parties so that they may offer, market and advertise products and services directly to you.(b) Disclosure to Co-Sponsors. From time to time, we may co-sponsor (online and offline) events and/or product/service offerings with non-affiliated third parties. If you participate in such co-sponsored events or offerings, any Personal Information and User Activity Information we collect from you based on your participation may be shared with our co-sponsors who may use such information for their own marketing and advertising purposes. You must contact our co-sponsors directly in order to opt out of their use of your information for marketing and advertising purposes.(c) Disclosure to Service Providers. We may disclose your Personal Information and User Activity Information to our outside vendors and contractors who need to access such information in order to perform their services (including without limitation survey/contest/sweepstakes administration and prize fulfillment, data research and analysis, data collection and processing, data storage, data security, hosting and technical support for our Site, and marketing and advertising support) to us (collectively, “Service Providers”). We require that our Service Providers use your information shared by us solely for the purposes of performing their services to us and that they maintain the confidentiality, security and integrity of such information and not further disclose the information to others.w(d) Disclosure Under Other Circumstances. We may disclose your Personal Information and User Activity Information to others if doing so is required by law, or in our good faith belief, is reasonably necessary to comply with any legal process, law enforcement, to enforce this Privacy Policy, respond to an emergency, or protect the rights, property or safety of Rockstar, and/or the public.(e) Unrestricted Disclosure of Aggregate and Anonymous Information. Given the anonymous, non-personally identifiable nature of such information, there are no restrictions under this Privacy Policy on how we may use or disclose such information. For example, we may freely share such information with non-affiliated third parties who may use such data for their own marketing, advertising, research, or other business purposes. We may also freely share such information with our Service Providers in order for them to perform services for us.

(a) Opt-Out for Email Marketing. When you register to become a member on our Site or to participate in a Rockstar Sponsored Event, we may provide you with the opportunity to opt out of receiving marketing emails from us at that time. Even if you do not exercise the opt-out choice when you disclose your Personal Information to Rockstar, you may subsequently exercise such choice at any time, by sending your request to us via email at, or by using the “Unsubscribe” link provided in a marketing email you may have previously received from us. Please note, however, that your opt-out will apply only to marketing and promotional emails from us and will not stop email communications from us relating to your Transaction or Request, such as notice of a material change in this Privacy Policy and/or the Terms and Conditions for our Site, notice of an actual or suspected security breach that affects your Personal Information stored by or for us, etc.Please also note that if the email address or text/mobile number you provide to us is a “wireless” email address (i.e. the address is designated by a wireless service carrier specifically for transmitting emails to a wireless device), we will not send marketing emails to that address without your prior opt-in consent. The FCC has established a list of domain names used by wireless service providers to transmit emails to wireless devices at  Wireless service providers must add new domain names to this list within 30 days of activating them. If your email address contains a domain name on this list (after the “@” symbol), then we will treat your email address as a wireless email address. However, the mere fact that you can retrieve emails from your regular Internet email account on your mobile/wireless device does not make your Internet email address a “wireless” email address.(b) Opt-Out for Disclosure to Non-Affiliates for Direct Marketing/Advertising Purposes. We do not currently share your Personal Information with non-affiliated third parties so that they may offer, market and advertise products and services directly to you. You may at any time opt out of such information sharing, by sending your request to us via email at We may also provide you with an opportunity to opt out at the time you register for a Rockstar Sponsored Event, such as by checking an opt-out box on the registration page.

Rockstar understands the importance of protecting the security and integrity of personal information that our customers have shared with us and will endeavor to safeguard your Personal Information. While Rockstar will attempt to safeguard your Personal Information, it cannot guarantee the absolute security of such information. You understand and agree that Rockstar shall not be liable for any breach of the security of your Personal Information resulting from causes or events that are beyond Rockstar’s control, including, without limitation, your own act or omission, corruption of storage media, defects in third-party data security products or services, power failures, natural phenomena, riots, acts of vandalism, hacking, sabotage, or terrorism. Please note that any information that you post in any public, community or interactive areas on our Site (e.g. chat rooms, bulletin boards, message boards, and discussion groups) will be accessible to, and may be collected and used by, others and may result in unsolicited or unwanted messages or contact from others.

We may send cookies, which are small pieces of data, to your web browser to facilitate your use of the Site. Cookies help us deliver content specific to your interests and permit our servers to recall information from prior to visits to our Site. We may use information collected from cookies together with Personal Information we have collected from you. We do not use cookies to access information on your computer or device. You can choose whether to accept cookies when first visiting our site, also by adjusting the settings of your browser. If your browser is set to reject cookies, you may still enter our Site, but you may not have full access to all areas within our Site.

Our Site may contain links to third-party websites that are now owned or controlled by or affiliated with Rockstar. Rockstar is not responsible for the privacy practices of such third-party sites. Once you enter such a third-party site, this Privacy Policy will no longer apply, and any information collected from or about you on that third-party site will be governed by the privacy policy of that third party. Such third-party sites’ privacy policies and practices may be substantially different from those of Rockstar. They may send their own cookies to you and may collect data about you and make use of that data in ways that we would not. You access such third-party sites entirely at your own risk. You should always read the privacy policy for a third-party site before disclosing any personal information on such site.

Our Site is not designed or intended for children under the age of 13, and we do not knowingly collect personal information from children under 13 on our Site. Persons under the age of 13 are prohibited from registering on our Site. If we discover that any registration is made by a person under 13, such registration will be immediately and permanently canceled and removed from our Site, with or without notice.

We reserve the right to modify this Privacy Policy from time to time in our sole discretion. For example, we may amend this Privacy Policy in order to address new developments in federal and state consumer privacy laws, or to conform to changing industry practices. If we make changes to this Privacy Policy, we will announce and post such changes on our Site for the general public. If you are a registered user, we may also notify you of the changes via email. By continuing to use our Site after such notice, you are bound by this Privacy Policy as modified.

Should you have questions about this Privacy Policy or our information collection, use and disclosure practices, you may contact us at We will use reasonable efforts to respond promptly to requests, questions or concerns you may have regarding our use of Personal Information about you.

Social Feed

16 hours ago: Nothing beats the Original. Not even #humpday. see full story

3 days ago: @YxungShot @zacho_16 @elhombre_21 @DeanWilson15 We're working on it. Trust. 👀 see full story

3 days ago: 💪@SeanRicany see full story

3 days ago: Shaking Monday off like... see full story

4 days ago: Time to #RideLikeARockstar. We’re gearing up to give away five custom 2020 Harley-Davidson Street Bob motorcycles.… see full story