ComplexCon brings together the world's most influential brands and artists for an immersive and unforgettable experience. With Angus at our side, we launched a limited edition capsule collection inside a modern bodega.
To bring the hype, we teamed up with Angus Cloud and Joseph Au, Creative Director of luxury streetwear brand, Billionaire Boys Club, founded by Pharrell Williams. Together, we designed a limited-edition capsule collection featured at our bodega as part of our “What’s Next” campaign. The co-branded collection captured Angus' unique style and dropped just in time for ComplexCon, with 100 percent of the proceeds going towards supporting up-and-coming artists in Angus' hometown of Oakland, California.
Inspired by limitless potential and the spirit of saying 'yes' to what's next that is spotlighted in the "What's Next" campaign, Angus' doodle on a dollar bill resulted in the final designs featured throughout the seven-piece collection. Behind the counter, attendees could take a look and purchase our exclusive capsule collection. Our tees and sweatshirts featured Angus Cloud’s signature cloud design, our Rockstar Energy star and BBC iconography.
Our booth also featured limited edition collector pieces, like a fashion magazine that highlighted our capsule collection, posters and special edition Rockstar Energy Drink cans to commemorate the partnership. Attendees could even add their own spin to our collection, by customizing hats with specialty pins.
Angus wasn’t the only star to make an appearance at our pop-up. Our booth had some high-profile visitors in the form of Rockstar’s athlete, gaming, and creator partners. Pro BMXer Chad Kerley, pro skater Clay Kreiner, gamers Chell, Neeko, Ethos, as well as creators Kings, Atik, Nico, Kyra, Jeffrey Dang, Flex Cartel and Ade showed out in support of the capsule collection. Tattooist Herschell and artist Rico Nasty even stopped by to say whaddup at the bodega!
